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Yaya the Brand

Founded in 1992, YAYA started as a small fashion brand that later transformed into what it is now: a Dutch lifestyle brand for women with refined taste, who like to strike the perfect balance between stylish and casual. We passionately design elegant fashion and Home decoration in color palettes of timeless and natural hues.

You can discover our collections worldwide at over 2700 selling points. To fully experience the look and feel of our brand, you are more than welcome to visit our concept stores in the Netherlands, Belgium, Germany, France, Poland, and Ireland.

TIMELESS COLLECTIONS

We create timeless, feminine collections in natural tones and soft materials that you can combine endlessly. As our items are designed for seasons to come, you easily pair up our old collections with our new collections. Our garments are characterized by their soft and feminine character, accompanied by a hint of boldness to balance out the softness.

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