Dating back to 1964, when Lluís Generó Domènech founded YERSE, a family business that continues to be a benchmark in knitwear today. Mr. Generó was a visionary who knew that the brand should transmit a sense of fashion and quality above all else. This principle has remained unchanged, with the desire to be sustainable by introducing textures and materials that are environmentally responsible and contribute to people’s well-being. YERSE designs leave their mark, guided by feminine intuition, with their hearts set on tradition and our eyes on the future.